The challenge?

For too long, governments and businesses have used profit and GDP growth as the sole measure of success. Such narrow visions of ‘progress’ have pushed our environment to its limits and have increased the gap between the richest and the poorest.

In 2015 all governments agreed on a set of Sustainable Development Goals (SDGs). The Goals are applicable to all countries, rich and poor, and recognise the two-way relationship between flourishing natural systems and healthy communities. But, the SDGs will only be transformative if they also prompt national governments, businesses and institutions to shift their priorities.

Over the last few decades there has been a proliferation of sustainability indicators at the global, the national (Beyond GDP) and the corporate level (sustainability reporting metrics). But to date, these new indicators have been developed in isolation from each other. The lack of coherence between indicators emerging at different levels of decision making risks derailing the shift to more sustainable economies.

Our solution?

Measure What Matters is a three year initiative led by the Green Economy Coalition and their partners.

Together, our mission is to bring greater alignment between corporate, national and global actors as to how to better measure progress, using the health of our planet and the wellbeing of our communities as our yardstick rather than profit alone. Over the next three years we will be:

  1. Taking stock and identifying overlaps between different indicator sets at the corporate, national and global level to motivate shared action
  2. Mobilizing a global network of experts to contribute to discussions and consultations
  3. Convening a High Level Working Group from business and policy to understand how to bring alignment between so many different indicators sets

For more information about this project, do just contact us, and we will get straight back to you.

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